It is no longer appropriate to simply consider launching a web site if consideration is being given to an digital media play. All the worlds formats, electronic tools, and channels to market are opening possibilities in the delivery of services that, even six months ago, could never have been considered. It is in the interests of any organisation considering digital media to bear this in mind when determining its online and digital media play.

The diagram below serves to illustrate some of the areas of convergence that are emerging into the mainstream digital media world. The Digital Business will help you determine which is the best strategy for you, and make digital convergence, if relevant, a reality in your strategic and day-to-day operations.