The Digital Business can facilitate quality assurance support - ensuring that their digital media asset are operating the necessary level of optimal performance.

Quality Assurance

We can support quality assurance consultancy and facilitate testing of the quality of their digital media assets. Being aware that organisations trade on their brand reputation and trust, then users must be assured that the services they are wanting to use are available, within defined margins and standards, and are within acceptable limits of responsiveness and usability.

There are almost infinite numbers of tests that can be defined to ensure quality assurance, with the most common ones being;

• ensuring the performance of the online shop is working within acceptable standards, with "drop-outs" during the check-out process is kept to a minimum

• checking that the delivery of information to customers through knowledge base e-service applications and other online search tools is as a customer would expect, and that, for example, question asked are actually answered

• do all the links work correctly, do the pages load quickly, and are all the measurement and tracking tools working properly

Quality Approval

Increasingly, organisations are looking to make an equivalent of a "kite mark" on their web sites to say that it meets the legally defined and socially acceptable standards of compliance and accessibility.

The Digital Business has been close to the many of the organisations that have started developing these "quality approval" stamps of approval, and we can facilitate how they are best applied in your own business environment. Check out how O2 is acting as "first mover in this space with a new machine-readable trustmark for accessibility of its corporate website, www.o2.com.

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