Like the appropriate analysis of the stakeholders requirements before the start of any project, it is also critical to make sure that there is a clear objective and scoping of what is needed for delivery. This is often manageable through clear and effective documentation, but must be accompanied through appropriate communication and project governance / project management.

Once scope (and clarity given to what is not in scope, so that all can see this) has been identified from the stakeholder reviews and customer analysis, a cross-functional, multi-party feasibility is often required. Each part of the business needs to be able to review the likely impact of the new digital media project on current operations, and be able to give feedback on impact, such as mitigation and resource planning.

External stakeholders are as key to this as internal, agencies and suppliers must be an intrinsic part of the process, and all parties must contribute to the final analysis which will give a comprehensive analysis of the risks, projected costs and resource requirements, timescales and optimal solutions.

Once complete, feasibility leads to design, where all technical and architectural consideration can be given to the nest possible solution, given the scope of the defined project and the initial feasibility.

The Digital Business can help organisations deliver this process in a professional and effective way.