The Digital Business believes, through experience, that it is critical to build enthusiasm and passion around a digital media initiative. String leadership and clarity in direction and purpose are essential - no different to any other project in any other part of the company.

However, as digital media is such a new and innovative area, we firmly believe that building and maintaining an entrepreneurial and high-energy spirit is key to successful delivery. We have done this over the last five years in our involvement with digital media teams as large as 35 (and 50+ indirectly).

Part of the any work we take on, we would see it as a requirement to ensure that the team have this spirit from start to end, and that we celebrate our successes.