Usability

Poor user experience in digital media applications is all too prevalent.  Major UK sites are still guilty of taking too little interest in strong usability and accessibility in the design of these tools. The Digital Business understands the principles and detail science behind being bale to create an outstanding and usable digital presence.

Starting with getting a thorough understanding of your customers and the way they behave, through the science of Information Architecture, and then onto design and coding best practices, the approach we take is based on long experience and having learned many lessons on the way.

Navigation structure, layout (form and function) of applications and services, the use of search and community, and the integration of tools such as e-CRM, e-Care, and e-commerce are all key in the overall experience a user will encounter.

Whether we are just analysing an existing presence or digital media tool, The Digital Business can help you deliver 5-star usability experiences.

Accessibility

One of the most fundamental aspects of delivering digital media projects in today's citizen-rights driven world is the area of accessibility. The Digital Business have been close to the evolution of thinking in this area and have often been engaged in leading other digital media companies and specialists through the minefield of regulation and requirements, and determining when P1, P2, or P3 compliance (or A, AA, or AAA) is best required.

The one thing we have learned is that Accessibility is not something to be traded off against delivering an attractive an exciting (as well as usable) online interactive digital media online experience. In fact, developing to the appropriate accessibility guidelines can create outstanding online experiences. Let us tell you how.