|
|
Digital media
includes all aspects of online e-business, websites, Intranets, and
digital marketing. We also understand web content and application services, and all other forms
of online and interactive mobile, mobile web and mobile commerce
services and applications. Digital Media also covers activities in
the TV and iTV space.
The Digital Business
has experience developing real digital media services in the
areas of convergence, search, and community, and has
extensive knowledge of the issues and practical implications
associated with delivering these services and applications in a responsible and
appropriate way in today’s free-to-access online world.
Read on for more
information:
-
e-Business:
any internal or external business process that can be empowered
using Information Technology - but we focus on just a few ...!
-
Digital
Convergence: finding ways of taking advantage of the
phenomenon where media technologies are coming together for new
combined benefits.
-
Digital Search:
finding the best way to take advantage of the 'search' tools
available - such as in-site search, Pay-Per-Click
(e.g. Google Adwords), and Search Engine Optimisation.
-
Interactive Communities:
communities have always been there - but how can digital media
enable new ways to make them more instant and interactive,
integrating into the core needs and behaviours of the
participants.
-
Responsible Delivery:
in a digital world where being accountable and responsible for
your online and digital media actions is increasingly important, how do you walk
through the regulatory and social responsibility minefield.
-
Usability and Accessibility:
help on understanding the critical and just plain important
usability and accessibility issues around online design and
development.
|
= |
