|
|
E-business covers a plethora of different
technologies and capabilities, but here is the list of most
important ones as seen by The Digital Business;
-
e-Strategy: defining a forward thinking but robust digital
media and online strategy,
allowing clear decisions to be made within a framework
understood by all.
-
e-Commerce: realising the commercial benefits of a digital
media presence - through, for example, effective online shops or
data collection tools.
-
e-Organisation: setting the most appropriate organisation
structure given the digital media goals within the organisation,
and the tools being used.
-
e-Marketing:
finding the right formulae of online and digital marketing tools
available to hit home the right message, to the right audience,
with the best possible response rate.
-
e-CRM:
determining the best possible online personalisation
configuration to ensure the best possible value is given to and taken from customers.
-
e-Care:
using online care, self-help and knowledge-base driven
applications to improve customer experience, give more choice on
how they can make contact, and drive down customer management
overheads.
-
Intranets:
creating a powerful internal communications and community tool
to make dramatic and lasting improvements to the effectiveness
of operation, as well as the spirit and culture of a business
|
|