E-Marketing is probably the single most written about topic in the area of e-business. Companies have generally moved through the awareness stage of the power of e-marketing tools, and are mostly exploiting them with increasing sophistication and expertise. Often, organisations recruit digital marketing experts to sit in the marketing communications teams.

The Digital Business has also had huge amounts of experience across a whole range of different types of e-marketing activities. Our knowledge and expertise would be engaged particularly across agency and skill selection capabilities, and also in delivery consultancy for interactive and e-marketing initiatives.

Today, e-marketing can cover a whole range of different activities. Here's one as defined by a recent e-consultancy.com paper. Click on each word to see the type of activity that is covered on e-marketing (note: these appear in pop-up's!)